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TAG, You’re It!

TAG, You’re It!

September 23, 2019 Posted by Anne Schwab Business, Video Production, Writing

FALL into autumnal networking.

As the air changes, the bugs bug out and pumpkins pop up aplenty. And a bouquet of mulled wine bursting with cinnamon and cloves and pumpkin-spice lattes perfume the seasonal breeze. A perfect time to attend business networking events!

But how to meet at an event? If you don’t have a refined butler like Alfred–from the movie, Batman–to make the introductions, try a name tag.

  • Permission granted. A nametag gives strangers your consent to approach you.
  • Ice breaker. A nametag can get the ball rolling.
  • Rules of engagement. A nametag says, “Here I am, talk with me. I won’t bite.”
  • Never forget. Sigmund Freud learned that names are most easily forgotten. Now, thank heavens, the nametag takes the pressure off remembering. Phew.
  • Be a standout. A name printed in block letter with a black magic marker can be seen without squinting.
  • Spaced out. Leave a space at the bottom for your job title, “Television Producer,” ”Studio Manager,” “Copywriter.”
  • Plain Jane. Many nametags are plain without “Hello,” which takes up space. If you have room, under your name add your company, “USDA,” “IBM,” “Exxon Mobil.”
  • Don’t be tacky. If the self-adhesive on a nametag is a concern, press the sticky side onto your palm before placing it onto your shirt.
  • Jockey for position. Position the nametag on your right shoulder so it’s in a straight line from your handshake to eye contact (just in case you need to peek.)

Nametags, once considered as socially deadly as the pocket protector, are experiencing a rebirth.They’re now geek chic so wear one or be square. Tag, you’re it!

Let’s tag your corporate marketing materials a success with CMS Writing.

CMS Writing – We do it Write

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About Anne Schwab

Award-winning 20-year veteran producer/director/writer, Anne Schwab brings her unique creative signature to every production—and as the recipient of TIVA-DC Peer Awards, a MAME and a Certificate of Appreciation (Veterans Affairs), Anne offers a proven ability to turn the dullest material into dynamic, compelling copywriting | scriptwriting and video.

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