“Writing is an adventure,” said Winston Churchill, and what an adventure it is. An adventure through a wonderland of ideas and images told with select vocabulary and grammar. And arranged to command engagement and assure acceptance. Vocabulary and grammar delivered trippingly on the pen, light and dance-y. To burn like white heat or soothe like a lamb’s ear.
A creative writer chooses a palette—like a fine artist—that holds the colorful language to paint a reality, real or unreal. Using their individual style—like a second skin—the writer reaches into a scramble of words and phrases, adds an inventive interpretation and delivers new. New approaches, new visions, new arrangements to command attention. To persuade and influence, to move and motivate. To educate and inform and create urgency. That’s what exceptional writers at CMS Writing do.